Importance of Keywords in SEO

The website with keyword rich content that the user is searching
will have more rank as compared to website without keyword enriched content. The keyword rich content also brings better traffic to your website by improving your ranks in the search engine result pages.
Search engine estimate the quality of a web page by checking the keywords used and the positioning of the keywords. Keywords density is therefore very important. For important keywords the density should be 5-6 percent and for not so important keywords the density should be somewhere around 2-3 percent.
The home page is the most important page of your website and all other pages should also help to bring more traffic. Keywords for home page should be chosen very carefully. Keyword density should be good but it should not be more than 5-6 percent for a keyword because density of more than 5-6 percent gives a look of spam to the content.
There are many tools available which can help you finding the keywords to use. There are tools for finding the keyword density of a keyword in an article or content. The keywords should be properly placed. Search engines check for proper placement and if there is something they don’t like there would be no indexing of that website in search engine result page.
Keywords should be chosen very carefully. The keywords should be the words that people will enter in search engine to search web pages. These keywords therefore are a primary concern in the content of a web page. There are several free tools for searching proper keywords for you.
Free tools provide you the frequency of people using a particular keyword to find content. Some free tools also suggest the appropriate keywords. The higher, the frequency the higher is the importance and more should be the keyword density of that keyword.
You should always optimize the content for more than one keyword. This is because traffic visiting your website depends on the number of keywords for which the website has been optimized. More traffic suggests that your efforts on search engine optimization are fruitful. After knowing the keywords you need to draft/generate the content using these keywords. However writing content by using predetermined keywords is difficult but it’s very important for search engine optimization.